A small, family-run wardrobe studio building considered, long-wearing collections — paired with the kind of in-person styling you can't get from a screen.
Every piece we sell — and every appointment we take — passes through the same small atelier on Farland Street. No middlemen, no algorithms.
Four seasonal capsules a year, ten to fourteen pieces each. Tailored knits, Italian wool trousers, hand-finished blouses — chosen so the wardrobe stays in conversation with itself.
See the current edit →Ninety-minute sessions with Jeffrey or Anna. We pull from the floor, your closet, or both — then leave you with a written look book you actually use.
Book a session →Hems, waists, sleeves and full re-cuts handled by our in-house tailor. Most adjustments turn around within five business days.
Alteration pricing →Fourteen pieces built around weight, drape, and a palette borrowed from late-November woods.
Penny V started in 2017 as a one-rack pop-up at the Foxboro Farmers' Market. Eight seasons later we took over a converted carriage house on Farland Street — three rooms, one fitting platform, and a kettle that is almost always on.
The house is run by Jeffrey Dixon, who left a fifteen-year career in fabric sourcing to build something that didn't need to live online. Most of what we sell, you have to see in person. That's the point.
"I came in for a hem and left with a wardrobe plan I've actually stuck to for two years."
— Marguerite L., Walpole MA"Jeffrey found me a navy trouser that fit on the first try. I didn't know that was legal."
— Renée K., Sharon MA"It's the closest thing to a Parisian neighborhood boutique I've found between here and Boston."
— Theresa M., Providence RIThe atelier is appointment-first but always welcomes walk-ins on Saturdays. Parking is free behind the building; the side entrance is fully step-free.
Hours. Tue–Fri 10–6 · Sat 10–5 · Sun & Mon by appointment
Call. 774-202-1208
Write. account@pennyvfashion.com